Lovely Package

Curating the very best packaging design

Cuvée S

July 23, 2012 | No Comments

Designed by Olsson Barbieri | Country: Norway

“Cuvée S is a result of a collaboration between Master of Wine Sebastian Bredal and the largest online dating service in Norway, Sukker.no (translates sugar). The goal was to create a product that visualized LOVE in a surprising way with a modern expression.

The visual concept is inspired by Russian Sonia Delaunay´s abstract painting from 1913 and tailored to William Shakespeare’s Romeo and Juliet; one of the most famous love stories. The play was originally staged in Verona, Northern Italy which is also the place where Cuvée S is produced today. The empty areas created between the dialogue are painted with aquarelle and are thought to reflect the tension and pauses between two people who meet for the first time.

The dialogue ends…

Juliet: O think´st thou we shall ever meet again?

Romeo: I doubt it not; and all these woes shall serve For sweet discourses in our time to come”

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Lovely Package

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