June 23, 2012 | 3 Comments
Designed by Factor Product München | Country: Germany
“The Munich delicatessen Dallmayr produces a range of high quality confectionery products in its own chocolate factory. The new Dallmayr chocolate range with refined recipes and only the best ingredients is the result of consistent further development and the company philosophy to strive for outstanding quality.
The objective for the designers from fpm was to express these high quality standards and manufacturing philosophy through suitable packaging design. At the same time the structure of the product range and different categories of chocolate quality should be easy for customers to understand.”
“The chocolate packaging is designed in the form of envelopes. These are sealed with the Dallmayr seal. The designers developed graphics for the different flavours that correspond to the character of each sort.
Special attention was also paid to the shape of the product. The bar of chocolate’s surface reminds you of a polished gemstone and significantly differs in shape from other comparable products. The aim here is to establish a distinctive product shape. The brand should not just be tangible visually but also due to the distinctive three-dimensional shape.”