Dark Matter
May 14, 2012 | 5 Comments
Designed by Astronaut Studio | Country: United States
“Sure you COULD Photoshop coffee grounds into Pegasus form. But wouldn’t you rather dump some grounds on the table and do it yourself? It took longer, yes, but pushing grounds on paper with an X-acto blade tends to be a much richer experience than pushing pixels with a cursor.
Dark Matter is a custom blend of small-batch roasted coffee with original package design developed as a 2011 holiday gift for Astronaut Studio’s clients, partners and vendors. The image of the Pegasus is actual coffee grounds hand-tooled into the form of a Pegasus. The concept and design is a deliberate play on the agency’s brand identity.”
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5 Responses to “Dark Matter”
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May 14th, 2012 @ 11:48 am
This is amazing. Great illustration, and huge bonus for physically drawing it with coffee grounds.
May 14th, 2012 @ 1:15 pm
love the time and effort involved in the packaging….my one issue thought, would be with the mini cooper logo ripoff at the bottom of the front panel.
May 15th, 2012 @ 3:18 am
Brilliant, and awesome. Cool to see someone creating so fresh stuff.
June 23rd, 2012 @ 9:11 am
Brilliant concept and execution. totally engaging!
August 20th, 2012 @ 7:19 am
soooo goood!!