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Dark Matter

May 14, 2012 | 5 Comments

Designed by Astronaut Studio | Country: United States

“Sure you COULD Photoshop coffee grounds into Pegasus form. But wouldn’t you rather dump some grounds on the table and do it yourself? It took longer, yes, but pushing grounds on paper with an X-acto blade tends to be a much richer experience than pushing pixels with a cursor.

Dark Matter is a custom blend of small-batch roasted coffee with original package design developed as a 2011 holiday gift for Astronaut Studio’s clients, partners and vendors. The image of the Pegasus is actual coffee grounds hand-tooled into the form of a Pegasus. The concept and design is a deliberate play on the agency’s brand identity.”

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5 Responses to “Dark Matter”

  1. Brian
    May 14th, 2012 @ 11:48 am

    This is amazing. Great illustration, and huge bonus for physically drawing it with coffee grounds.

  2. fred
    May 14th, 2012 @ 1:15 pm

    love the time and effort involved in the packaging….my one issue thought, would be with the mini cooper logo ripoff at the bottom of the front panel.

  3. carlos
    May 15th, 2012 @ 3:18 am

    Brilliant, and awesome. Cool to see someone creating so fresh stuff.

  4. Shane Durnford Design
    June 23rd, 2012 @ 9:11 am

    Brilliant concept and execution. totally engaging!

  5. Almog Shemesh
    August 20th, 2012 @ 7:19 am

    soooo goood!!

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