Delhaize Soup
February 8, 2013 | 6 Comments
Designed by Lavernia & Cienfuegos | Country: Spain
“The brief was to bring to life the principle ingredient, preferably through the use photo-realistic images, with something that adds a touch of good humor before serving.
The romantic image of the waiter’s hands gives positive connotations of good service and quality. The steady black and white photography helps to visually unify the whole range, which is complimented by use of simple bold typography to balance the design. The size of the ingredients, in colour, have been exaggerated in relation to the plate to emphasise the high natural vegetable content of the soups in comparison to its competitor’s. This play on size coupled with the waiter concept adds the touch of humor. Bon appétit!”
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6 Responses to “Delhaize Soup”
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February 8th, 2013 @ 6:55 pm
Very creative, highly amusing!
February 9th, 2013 @ 6:27 pm
Love it so original and fun at the same time
February 18th, 2013 @ 4:43 am
Very nice. Will this be in stores?
February 20th, 2013 @ 6:35 am
i love it! very unique
March 8th, 2013 @ 9:14 am
Very nice branding! Good execution.
July 7th, 2013 @ 8:02 am
the fact that every day I think we have wonderful artists and even inspire us how art evolves every day …