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Curating the very best packaging design

Dependable

April 29, 2012 | 1 Comment

Designed by TAXI West | Country: Canada

“In a category known for over designed “flashy” work laced with starbursts, we decided to use simple, straightforward language (including the unconventional device of using actual sentence in the naming structure), a simple colour palate and a bold, graphic, almost utilitarian structure. This was done deliberately to reinforce the core value of dependability that Rocky Mountain Equipment the company possesses within the product itself. After all, dependability doesn’t scream from the rooftops. It just does its job the only way it knows how; the right way.”

Comments

One Response to “Dependable”

  1. Crawford
    July 8th, 2014 @ 10:48 am

    Great use of colours in this packaging. It really stands out!

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