Lovely Package

Curating the very best packaging design

Designlabor 25|25 – Packaging Design Live Experiment

February 17, 2010 | No Comments


The project Designlabor 25|25 has been launched online: packaging design in order to build the stage for fictive and real products.

Hamburg, February 2010. From March 1st to 25th the project Designlabor 25|25 will create a pop-up store with extraordinary packaging design in the kulturreich Galerie Hamburg. In 25 days 25 designer will fill the empty white rooms of the gallery with outstanding, innovative packaging design. During this time the gallery will be used for exhibition space as well as for workroom.

Within the live experiment designs shall be developed that provide fun and provoke thinking, also they are all imaginary.

Since February 10th the project has been launched online at The designer and other parties of the project write about trends, aspects and chances of packaging and design. Personal experiences and details to new concepts, tweets as well as updates from Facebook are bunched on the blog. Also stickers of blank white package shapes are available to download. These stickers are an invitation to everybody to take a pencil and create their own packaging design. The results can be uploaded on our blog or flickr and will be presented in the online gallery.

Initiator and main sponsor of the project is The Brand Union Hamburg. Inspiration and support for the live experiment provide the Trendbüro Hamburg. The Consultancy for Social Change has defined four trends, which are used by the designers as further inspiration. The very names of the trends sound quite creative and inspiring: Green Karma, Retro Ethnics, 5-Senses Branding and Identity Management. Aside from the trends every designer follows of course his own visions and is free in the progress of the designing.

Everybody is very welcome to follow the various facets during the development of packaging design and to talk directly to the designers. Events and public lectures dealing with packaging design will be announced at our blog.

Project dates:

– Pop-up-Store: Opening March 1st, 2010, 18.30h. In 25 days 25 designer will fill a gallery with outstanding, innovative packaging design. Finissage: March 26th, 2010, 19.00h.
– Exhibition dates: March 1st – 25th 2010 kulturreich Galerie Hamburg, Wexstraße 28, 20355 Hamburg. Opening hours: Mo – Fr 11 – 18 h . Do 11 – 20 h . Sa 11 – 16 h

Further information: or on facebook “Designlabor25|25”


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