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Dewar’s®

April 24, 2014 | 3 Comments


Designed by Stranger & Stranger | Country: United States

“Dewar’s®, the world’s most awarded blended Scotch whisky, has unveiled a new look, developed in collaboration with specialist packaging design and branding consultancy, Stranger & Stranger.

The refreshed look applies across the brand portfolio, with distinctive new shapes for each bottle in the range, new presentation gift boxes, labelling, bespoke typefaces and a visual identity all inspired by Dewar’s® remarkable heritage, craft and provenance.

Ivan Bell, the packaging design group’s managing director, explains, ‘Working closely throughout with the Dewar’s® brand team, we went on a journey back to the origins of the brand. The Dewar’s® story is such a rich and authentic tapestry it made complete sense for us to incorporate this across all the packs. Using light contemporary touches we’ve allowed Dewar’s® to wear its considerable heritage with pride, tell the real story behind this great true scotch and reinvigorate the brand.”


Comments

3 Responses to “Dewar’s®”

  1. James
    April 28th, 2014 @ 1:19 am

    This is typical S&S work which as usual degenerates a brand into a collection mis-matched type and vector gilding.

  2. jeff
    May 22nd, 2014 @ 7:04 am

    I dont recall ever disliking a Stranger & Stranger label/bottle design. This just feels busy to me and not suited for a big brand like Dewars. I feel the bottom label is cumbersome and unnecessary.

  3. Rudie
    May 22nd, 2014 @ 10:20 am

    Oooooooh, James… Who rattled your bottle of Campari?

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