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Domino’s Handmade Pan Pizza

February 28, 2013 | 10 Comments

Designed by Crispin Porter + Bogusky | Country: United States

“CP+B just created the pizza boxes for Domino’s new Handmade Pan Pizza and we wanted to share the designs with you. The box’s design centers around Domino’s commitment to transparency, by exposing a “dirty little secret” of the pizza business; most of the pan pizzas that people are eating are made with frozen dough. Domino’s, however, uses fresh dough that’s never frozen. To highlight this, CP+B created the nearly all-black box as a visual reminder that the pizza inside was both handmade and baked directly in a pan, while the outside of the box is loaded with fun facts. Like how it took three whole years to develop, and how each is made with fresh.”

Comments

10 Responses to “Domino’s Handmade Pan Pizza”

  1. John Schmidt
    February 28th, 2013 @ 11:20 am

    I still won’t eat Domino’s pizza. You can polish a turd but it’s still a turd.

  2. Bilal from Madovar Packaging
    March 1st, 2013 @ 9:28 am

    Awesome packaging design and great creativity!

  3. Jonny A
    March 4th, 2013 @ 10:50 am

    Thank you John for that incredibly insightful comment. You may return to your men’s room attendant job now.

    @Bilal-
    I have to completely agree with you. It’s really well done!

  4. laura sweet
    March 4th, 2013 @ 8:17 pm

    Beautiful. But how exactly does a nearly all-black box serve as a visual reminder that the pizza inside was both handmade and baked directly in a pan?

    That, I do not get.

  5. Simon
    March 6th, 2013 @ 8:50 am

    This lovely design is wasted on Domino’s.

  6. Negative Nancy
    March 12th, 2013 @ 8:06 pm

    There is WAY too much text on this design for it to ever work as a pizza box, the lolzy text copy notwithstanding.

  7. Rafael Sánchez
    April 2nd, 2013 @ 2:15 am

    Really nice design, after all is pizza box, people saying about too much text, don´t realize what is this for? delivery! you take this in your home, eat your pizza y put this in the garbage, (i would not) but is the normal action for this box, so what you need is have that satisfaction when you just deliver this at home, thats all.

  8. Ana Mocanu
    April 8th, 2013 @ 5:57 am

    Very original and outstanding design. But the real question is – was it worth the time and money? Have Domino’s sales or customer base increased significantly after changing the packaging design? That would be interesting to find out…

  9. A
    August 9th, 2013 @ 8:43 pm

    “how exactly does a nearly all-black box serve as a visual reminder that the pizza inside was both handmade and baked directly in a pan?”

    What colors do you think would work better? I think that the color of the box is irrelevant.
    This is nice work, love it.

  10. Josh Kenko
    February 28th, 2014 @ 10:44 am

    I just ate one of those black box pizzas and they do total justice to the box design. It tasted like nothing else on their menu. It was really, really good.

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