Designed by: PepsiCo Design & Innovation
Country: United States

Doritos Concept

doritos1

Designed by Petar Pavlov | Country: Macedonia

“This project was based on one of the YCN briefs where they asked from designers to create a totally new packaging concept for Doritos. Unfortunately, when I saw the brief the deadline was very close, but nevertheless I developed it. The shape and the texture of the Doritos chips are used as the base of this packaging concept.”

doritos2

doritos3

“What’s good about the form of the packaging is its structure which can keep the chips closed after opening. Below you can see a scaled-down model of how this works.”

821171254064077

“Currently I’m developing illustrations which can replace the textured solid colors. I also invite every designer interested in collaboration to create illustrations of his own. I have prepared a template which you can download it below. I would like to see what you will come up with. Feel free to post solutions to this Facebook group.

doritos4

Popular designs

Dama Blanca: Packaging Design for Salt of Cádiz

Discover the artisanal salt packaging design for Dama Blanca, a family project from Salinas of Cádiz. The design reflects the brand’s 3000-year history, authenticity and love for the sea, using natural materials and a sea-inspired palette.

Designed by: PepsiCo Design & Innovation
Country: United States

Doritos Concept

doritos1

doritos1

Designed by Petar Pavlov | Country: Macedonia

“This project was based on one of the YCN briefs where they asked from designers to create a totally new packaging concept for Doritos. Unfortunately, when I saw the brief the deadline was very close, but nevertheless I developed it. The shape and the texture of the Doritos chips are used as the base of this packaging concept.”

doritos2

doritos3

“What’s good about the form of the packaging is its structure which can keep the chips closed after opening. Below you can see a scaled-down model of how this works.”

821171254064077

“Currently I’m developing illustrations which can replace the textured solid colors. I also invite every designer interested in collaboration to create illustrations of his own. I have prepared a template which you can download it below. I would like to see what you will come up with. Feel free to post solutions to this Facebook group.

doritos4

Previous slide
Next slide