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Doritos Concept

September 27, 2009 | 9 Comments


Designed by Petar Pavlov | Country: Macedonia

“This project was based on one of the YCN briefs where they asked from designers to create a totally new packaging concept for Doritos. Unfortunately, when I saw the brief the deadline was very close, but nevertheless I developed it. The shape and the texture of the Doritos chips are used as the base of this packaging concept.”



“What’s good about the form of the packaging is its structure which can keep the chips closed after opening. Below you can see a scaled-down model of how this works.”


“Currently I’m developing illustrations which can replace the textured solid colors. I also invite every designer interested in collaboration to create illustrations of his own. I have prepared a template which you can download it below. I would like to see what you will come up with. Feel free to post solutions to this Facebook group.



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9 Responses to “Doritos Concept”

  1. Paul Anthony Webb
    September 27th, 2009 @ 10:29 pm

    This is simply awesome.

  2. Petar Pavlov
    September 28th, 2009 @ 12:41 am

    UPDATE: The submissions can be posted on the facebook group:

  3. Alan Valek
    September 30th, 2009 @ 10:20 am

    You know, this does look really cool but I think it should have the actual chips either photographed and placed on the sides like the triangle pattern thing they’ve got going on or a have some sort of peek-a-boo window showing them (although crushed Doritos showing through may not look that pleasing). it seems like they focused a tad too much on the triangle folding aspect and lost sight of what they’re actually selling—I know it’s just a concept project, looks really cool, but I’m just saying.

  4. suzi
    October 1st, 2009 @ 7:53 am

    I like this concept, mostly beacause it’s so well executed and springs from a basic shape that has gotten a new way of life! Congratulations Petar!

  5. Uriaha Foust
    October 1st, 2009 @ 8:48 pm

    This is super-smart and equally ambitious but I’m gonna have to be “that guy.” Having worked on a few packaging projects in my years I think this would be a production money pit. If they are down with converting their lines to filling and finishing cardboard then hell yes. Make it happen. But my gut tells me that the cheap, thin plastic bag will prevail. Can this design live in other materials?

  6. Breno
    October 16th, 2009 @ 1:57 pm

    omg, this is awesome!
    but does someone here knows if this will really be sold?
    or any more information ’bout this package…

    thank you all.

  7. Designer
    November 15th, 2009 @ 12:56 am

    Interesting and very useful pack!

  8. cassandra
    November 26th, 2009 @ 12:01 am

    if doritos came in these, i would clean out the container and use it to store things. or maybe paint them and make a large sculpter of some sort.

  9. eve
    January 23rd, 2011 @ 2:21 am

    two thumbs up, awesome..

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