Designed by: PepsiCo Design & Innovation
Country: United States

Dr. Stuart’s Tea

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Designed by Pearlfisher | Country: United Kingdom

“Task: Strategic repositioning, moving from medicinal functionality to irreverent inspiration.

Scope: Brand identity and packaging design, naming, writing and tone of voice.”

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drstuarts3

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Designed by: PepsiCo Design & Innovation
Country: United States

Dr. Stuart’s Tea

drstuarts1

drstuarts1

Designed by Pearlfisher | Country: United Kingdom

“Task: Strategic repositioning, moving from medicinal functionality to irreverent inspiration.

Scope: Brand identity and packaging design, naming, writing and tone of voice.”

drstuarts2

drstuarts3

drstuarts4

drstuarts5

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