Designed by Pearlfisher | Country: United Kingdom
“Task: Strategic repositioning, moving from medicinal functionality to irreverent inspiration.
Scope: Brand identity and packaging design, naming, writing and tone of voice.”
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Pearlfisher | Country: United Kingdom
“Task: Strategic repositioning, moving from medicinal functionality to irreverent inspiration.
Scope: Brand identity and packaging design, naming, writing and tone of voice.”
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Explore the creative journey behind the Klinger Distillery’s logo, a symbol inspired by its iconic copper Alembic stills. Discover the blend of modernity and vintage elegance that forms the design of their unique gin bottle.
“Paipo Gin, a coastal gin from Sagres, Portugal, pays homage to the surfing tradition. With ingredients sourced locally and packaging inspired by the sea, it embodies the spirit of this coastal paradise.”
Explore the vibrant, lemon-inspired design of Limonera, a canned caipivodka. Its packaging emphasizes the drink’s natural quality, fresh ingredients, and unique preparation process, all wrapped in a visually appealing, humorously themed project.
Gatorade, popular for its sports drinks, introduces a new product – Gatorade Water. Designed for active individuals seeking all-day hydration, this unflavored drink is infused with electrolytes and packaged in 100% recycled material.
The London Essence Co. and BrandOpus collaborate to refresh the brand’s premium mixers and adult soft drinks, embracing the concept of ‘Tastemaker’ with intricate botanical illustrations and a redesigned monogram. Rollout will begin in February 2024.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Pearlfisher | Country: United Kingdom
“Task: Strategic repositioning, moving from medicinal functionality to irreverent inspiration.
Scope: Brand identity and packaging design, naming, writing and tone of voice.”