Lovely Package

Curating the very best packaging design

Dragonfly Winery

March 31, 2009 | 2 Comments


Designed by Hype Type Studio | Country: United Kingdom | Font: Baskerville

“A boutique label from California, Dragonfly Winery is focused on producing small quantities of ultra premium terrior driven wines, paired with a unique winemaking style.

We were approached by Dragonfly to rejuvenated their wine packaging & brand identity. Our solution was a simple, clean typographic approach alongside a Dragonfly illustration creating a strong, modern visual identity.

The application takes the form of a 1 colour screen to the bottle. The logotype on the neck label is silver foiled onto black, making for easy identification when the bottle is stored amongst other wines.”



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2 Responses to “Dragonfly Winery”

  1. Bryan Baldwin
    May 28th, 2009 @ 7:15 pm

    the beauty of the bottle has gotten my attention, would like to get more info on the wine so i could possibly get some sent to me.


  2. Lori Anheuser
    August 5th, 2009 @ 6:17 pm

    “Yo, Bryan!” Hope this helps:

    The name of the winery is PULCHELLA –it’s located Santa Clarita, California. Here is their website–

    Good luck in obtaining a bottle, yet alone a case: seems the wine has already acquired a cult following amongst connoisseurs and the online shop is sold out of almost all of their stock.

    Congrats to HYPE TYPE STUDIO for brilliant design and execution. Awards surely to follow?!?

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Lovely Package

Curating the very best packaging design