Designed by: PepsiCo Design & Innovation
Country: United States
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Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.
Discover the story behind UK baking staple Lyle’s Golden Syrup’s logo redesign. After nearly 140 years featuring a dead lion swarmed by bees, the brand has introduced a more subtle lion’s head for its plastic syrup and dessert bottles.
Explore the unique, criminal-inspired brand creation for Bruhn Coffee Co., a boutique coffee shop in Brooklyn. The design concept mirrors the hustle of New York City’s coffee scene.
Midday Studio reimagines the brand identity and packaging design for Republic Restoratives, the largest women-owned, crowd-funded distillery in the US, amplifying their disruptive and outspokenly American spirit.
JDO has designed the vibrant visual identity for Cucina Moderna’s new super-premium pasta sauces. The visual identity reflects the balance between respecting tradition and celebrating the evolution of Italian cuisine.
Designed by: PepsiCo Design & Innovation
Country: United States
