EatPastry

September 28, 2010 | 2 Comments

Designed by Moxie Sozo | Country: United States

“Founded by two chefs, EatPastry hired Moxie Sozo to help position the brand in Whole Foods and other natural products stores. Through the combination of French and raw food cooking techniques, the company has redefined the concept of healthy desserts. EatPastry asked Moxie Sozo to create a strong personality that would help differentiate their brand from competitors in the refrigerated aisle of the grocery store. The Art Deco-influenced packaging was illustrated by hand in deference the small-batch, gourmet nature of the product. A year after launch, EatPastry continues to thrive and the packaging has been featured in numerous books, magazines and blogs.”

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