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Curating the very best packaging design

Economy

May 20, 2014 | 1 Comment

Designed by Facing | Country: Switzerland

“The brand identity of the economy line stands for a strong cost-performance ratio. The economy range focuses on price without being positioned on the lowest level. The legal requirements are more than met.

The line delivers brand quality for a good price as well as a wide product range. The quality of the food is as good as the products of any manufacturer`s brand.”

Comments

One Response to “Economy”

  1. Sandra Button
    June 2nd, 2014 @ 8:24 am

    Totally lacks appetite appeal.

    Clearly reads ‘economical’, but I’m not seeing how a consumer could comprehend that these products offer any sort of ‘quality’ from the package graphics.

    Leaves me wondering what the ‘lowest level positioning’ looks like in Switzerland.

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