Lovely Package

Curating the very best packaging design

El Gaucho

September 1, 2011 | 3 Comments

Designed by Blend-it Design | Country: Israel

“Designing a line of packaging for meat products marketed by the El Gaucho restaurant chain. The butcher’s block and knife were the iconic images for this project, showing the beginning of the journey towards a juicy, premium steak. In the design concept, we chose to show the world of meat and its culinary environment rather than showcasing the cut of meat itself. As a customer, all that was left to do was trust the brand, which has the ability to convey values of quality and flavor, and to rely on the subtle seasoning that is characteristic of the meat, however it is served.”



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3 Responses to “El Gaucho”

    September 1st, 2011 @ 8:31 am


  2. Jordan
    September 1st, 2011 @ 11:43 am

    I like the subtle difference’s within the packaging. The consistency holds what is most important — the branding.

  3. João
    September 4th, 2011 @ 3:08 pm

    Jordan, summed it up very well.
    I like it!

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Lovely Package

Curating the very best packaging design