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Elements of Islay

August 20, 2009 | 7 Comments


Designed by Specialty Drinks | Country: United Kingdom

“The Elements of Islay, a new range of Single Islay Malt Whiskies, draws its inspiration from traditional medical laboratory labels and packaging – even the bottle used is called ‘pharmacy’. Each label depicts the distillery’s ‘Element’ symbol alongside a batch number (eg Lp1).”




via Below The Clouds


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7 Responses to “Elements of Islay”

  1. Sofie
    August 20th, 2009 @ 12:43 am

    I like the design and the look of these bottles and labels. But I don’t think they make good whisky bottles. They lack warmth and the feel of craft and age that whisky is all about. Not saying that all whisky design should have letterpressed labels on them – but this is too clinical for my taste. That said, it’s nice to see a new take on whisky bottles… I just hope the whisky is tasty :-)

  2. Oliver
    August 20th, 2009 @ 6:43 am

    very cool package … and the Islay Whisky is great!

  3. Gareth Coxon - Dot Design
    August 20th, 2009 @ 12:24 pm

    I’d agree with Sofie, though they are well designed and desireable the idea of the chemical theme doesn’t really sit well with the fact that these are to be consumed.

  4. Maria
    August 21st, 2009 @ 2:01 am

    As for me this design is totally doesn’t fit to whiskey – imagine the produst on the shelf – if you do non know before what is it – the package gives impression of some kind of drugs. Great for pharmacies! :)

  5. Jessie
    August 21st, 2009 @ 12:08 pm

    Awesome new take on a booze bottle-especially for people that like to have their daily ‘medicine’. But I agree, not as warm feeling for a whisky, would probably work better on a Vodka or something aimed at a younger generations.

  6. *SNYdesign
    August 25th, 2009 @ 12:00 am

    Oh, I LOVE these! I’m a big fan of old pharmacy bottles, so these are a hit with me:) Thanks for another great post:)

  7. Tim F
    August 9th, 2010 @ 3:16 am

    Coming late to this article, but many thanks for posting about our Elements of Islay products. Interesting question rasied about the packaging, however, fortunately for us the customers love it – and so does the industry, with UK trade bible Harpers Wine & Spirit magazine awarding Elements of Islay a Gold Medal and the overall Trophy for Best Spirits Range in their Design Awards 2009!

    More info here:

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