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Embossed Nutella

February 26, 2018 | No Comments


Designed by MrSmith | Country: Italy

“The embossed Nutella jar has been designed to allow it to be reused for food preservation once the cream has been finished. We’ve designed a new format without losing the iconic shape of the Nutella jar and making it suitable for food preservation, with significant benefits in terms of ecological sustainability. On the front, a raised glass imprint shows the logo with the company’s traditional image.”

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Ferrero has been awarded with the famed Platinum A’ Design Award.

A’ Award and Competitions are proud to inform that the design Embossed Nutella by  Marco Mascetti has been granted the renowned Platinum A’ Design Award at Packaging Design Competition.

The Golden A’ Design Award

The Golden A’ Design Award is a prestigious award given to top 3% percentile designs that has carried out an exemplary level of quality in design. The designs are judged by a panel of three different jury which is composed of Academic, Professional and Focus Group Members. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.

About A’ Design Award and Competitions

A’Design Award and Competitions, aims to highlight the excellent qualifications of best designs, design concepts and design oriented products. A’ Design Award and Competitions are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. To learn more visit For further information about the competition please visit

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Lovely Package

Curating the very best packaging design