Lovely Package

Curating the very best packaging design


October 24, 2011 | 5 Comments

Designed by Bailey Lauerman | Country: United States

Assignment: Design a limited edition wine bottle for Empyreal 75, a pet food protein supplement for dogs and cats. Our main target audience was pet food manufacturers who were considering using Empyreal 75. Our secondary audience was pet food enthusiasts. The red wine was distributed at the Pet Food Forum Tradeshow and is also available for limited purchase. From a packaging standpoint, the challenge was to create something memorable that would be immediately recognizable to dog and cat enthusiasts. The turn around time was two weeks.

The Approach: Both the client and team fell in love with the iconic visual metaphors of the pet collars and tags displayed on the bottles and their association to dogs and cats. The “collar and tag” concept was chosen because of its strong stopping power and packaging opportunities. Production and vendor partners included a printer, tag embosser and a pet collar manufacturer. “Alley Cat Red” and “Foxhound Red” were selected as the names for the two red wines. Both names adorned the stainless steel tags that hung from the leather collars.”


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5 Responses to “Empyreal75”

  1. ritz
    October 25th, 2011 @ 5:29 am


  2. Selektor
    October 25th, 2011 @ 6:58 am

    It’s different. It’s not bad, nor it’s great.

  3. Fred
    October 25th, 2011 @ 10:37 am

    so it this wine or protein?! talk about confusion…

  4. Hanne Klintøe
    October 26th, 2011 @ 6:29 am

    @Fred: I believe it’s fuel for a kinky date. :-)

  5. Maryline
    October 26th, 2011 @ 6:50 am

    I like the bottle by itself though I wouln’t want to try reading the label, the font is so dark. I like the idea of the “collar”, but I think the red collar is taking away from the elegance of the bottle. It’s bulky and just not subtle. maybe a ribbon would have worked better or a thinner leather colar without the buckle.
    It reminds me of this packaging

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Lovely Package

Curating the very best packaging design