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Evian x House of Courrèges

September 8, 2011 | 3 Comments

Designed by House of Courrèges | Country: France | Buy it

“This design combines evian’s free-minded spirit with the House of Courrèges’ nonconventional creativity.

Courrèges, approaching the eve of its 50-year anniversary, is known for pioneering key trends though the decades, from having discovered pants for women in 1963 to starting the mini-skirt revolution. The house of Courrèges is driven by the will to free women from the classical conventions of fashion by developing new forms, implementing new materials and using vibrant colors.

The evian bottle by Courrèges, launching globally September 8, features the design house’s elegant white and pink emblematic flower (introduced in 1967) on the backdrop of evian’s iconic glass bottle silhouette. Printed with organic ink for the first time, the bottle is composed of 100% recyclable packaging.

To celebrate its launch in conjunction with Fashion’s Night Out, evian will be introducing the bottle at Jeffrey New York and Courrèges, 40 Rue François 1er, Paris, where the design will be on display.”

Comments

3 Responses to “Evian x House of Courrèges”

  1. Kayta
    September 9th, 2011 @ 2:19 am

    So simple and striking. Love it.

  2. Selektor
    September 9th, 2011 @ 10:33 am

    A simple design, but i don’t think the shape of the bottle compliments the design. Seems like something is off-sync. I’d pick a different shape for the bottle, something skinnier will go better with this flower/leaf/stem thingie.

  3. akrok design
    September 13th, 2011 @ 4:57 pm

    ah..ok. next!

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