Lovely Package

Curating the very best packaging design


October 26, 2011 | 4 Comments

Designed by R Design | Country: United Kingdom

“Our brief was to establish Eyeko as a more premium specialist, sophisticated brand while still retaining pretty London meets quirky Tokyo look.

By creating the Eyeko shield it enabled us to communicate their brand personality consistently across all media. Using unusual colour combinations helped the brand stand out from it competitors.

We also worked together with the Eyeko team to create a shield as a functional tool that can be used to protect the eyelid from smudges when applying mascara.

We have been heavily involved in all aspects of the business designing their brand identity, packaging, tone of voice, corporate identity, point of purchase and their website.”


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4 Responses to “Eyeko”

  1. rich
    October 27th, 2011 @ 3:55 am

    not sure about the cosmetics and guitar pick together, a suprising combo

  2. mary
    October 27th, 2011 @ 4:30 am

    guitar picks?

  3. Maryline
    October 27th, 2011 @ 7:55 am

    I like. it looks sweet like candy and girly

  4. Kelsey Inkol
    October 28th, 2011 @ 8:15 pm

    I really love this. It is very simple and clean yet very girly. The shield’s (which some see as guitar picks) are used to block the mascara from hitting your lid, is a very neat idea. Overall I really enjoy this

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Lovely Package

Curating the very best packaging design