Lovely Package

Curating the very best packaging design

Facundo Rum Collection

May 27, 2014 | No Comments

Designed by Duffy & Partners | Country: United States

“The Facundo Rum Collection is the first-ever collection of four aged sipping rums from Bacardi, each with its unique personality and craftsmanship. The Facundo Rum Collection is a tribute to Bacardi founder Don Facundo Bacardi Masso and his relentless pursuit of producing rums of unsurpassed quality and refinement. Now, with The Facundo Rum Collection, connoisseurs everywhere can share in this revered tradition as rum is elevated to an art form.

Duffy & Partners, the internationally recognized branding and design firm, designed decanter-like bottles, inspired by Cuba’s Golden age of art deco. Each is custom designed as a celebration of each unique experience for the rum drinker.”

NEO packaging is designed in the style of the relief sculpture of famous artists such as Juan José Sicre and glass art. The sensual figures take their cues from the famed Art Deco-style El Edificio Bacardi in Havana – where the nude motifs emerge from bold geometric shapes.”

Eximo packaging is homage to the icons of Cuba’s heyday and inspired by the Habana Bar, a favorite gathering place to savor rum and a Cuban cigar. The sunrays on the Eximo bottle harken back to Bacardi’s golden age in Cuba, reminiscent of the warmth of the Caribbean and the warmth of family.”

Exquisito packaging is inspired by the pulsating energy of the rhumba and of Cuba’s extravagantly sophisticated Havana Riviera, when Cuba was a tropical playground. This bottle embodies the culture, music, architecture and elegance of Havana’s heyday.”

Paraíso packaging evokes paradise in the beauty of an island sunset. The history of Bacardi encircles the bottle with icons including Bacardi’s original distillery, a bat and a palm tree. The design unites images of the original Bacardi distillery in Santiago de Cuba, El Coco, and the Edificio Bacardi in Havana.

The bottle design is a work of art unto itself.  For example – the glass used is the highest quality available, known as superflint glass. This high quality glass is a necessary medium to house the artwork on the exterior of the bottles.  All aspects of each bottle are meant to reflect back on the brand’s heritage, the golden era in Havana and the long tradition of rum-making.

Duffy incorporated Facundo Bacardi’s legacy of passion and branding elements across all four bottles:

  • The bat, a symbol of good health, fortune and family, the bat is an initial trademark of the Bacardi family, rendered in a seal, which was inspired from early illustrations.
  • Palm tree, a symbol of prosperity from La Tropical, the original Bacardi distillery in Santiago de Cuba.
  • The signature of founder, Facundo Bacardi, a sign of quality and tradition.
  • Metal stoppers embossed with laurel branches signifying the achievement and victory of the people behind the spirits, as well as those wise enough to imbibe in them.”

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Lovely Package

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