Falcon Enamelware

November 1, 2011 | 5 Comments

“Falcon Enamelware has been an icon of British home life since the 1920s. The classic kitchenware brand has been revitalised with a new brand identity and updated ranges by Morse Studio & Kiwi & Pom.

We were commissioned to create a new brand identity including logotype, packaging, art direction and e-commerce website design. Our identity rigourously references Falcon’s distinctive blue rim, from the creation of a bespoke, inline typeface to the overhead food photography. The packaging takes the same uncomplicated approach. Simple half-tone illustrations are screen-printed on sturdy corrugated cardboard referencing the utility and charm of hardware shop packaging. An updated ‘falcon in flight’ crest acts as a seal of authenticity on every product.”

Via September Industry

Comments

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5 Responses to “Falcon Enamelware”

Jordan
November 1st, 2011 @ 10:22 am

The simplicity of the kraft die cut box is great. I like the typeface also… it ties in very well with the product being packaged.
mary
November 1st, 2011 @ 11:09 am

white over kraft is outstanding. great job.
Richard Baird
November 2nd, 2011 @ 4:49 am

A great translation of an iconic product to box, retains the sense of tradition with a classic unbleached board.
Selektor
November 2nd, 2011 @ 6:33 am

Beautifully executed package, this is indeed lovely!
Thomas
November 2nd, 2011 @ 11:21 am

b.e.a.u.t.i.f.u.l.