Designed by: PepsiCo Design & Innovation
Country: United States
Designed by DesignersJourney | Country: Norway
“Launch of californian red wine with a functional advantage: low on histamine and tannins (less risk of getting a headache). The idea was to create a metaphor that would reflect this advantage. The falling feather is a poetic picture and gives associations of lightness and relief. The name also supports the story from the winemaker about Falconary, an ancient method used for protecting the vineyards from birds damaging the stocks.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by DesignersJourney | Country: Norway
“Launch of californian red wine with a functional advantage: low on histamine and tannins (less risk of getting a headache). The idea was to create a metaphor that would reflect this advantage. The falling feather is a poetic picture and gives associations of lightness and relief. The name also supports the story from the winemaker about Falconary, an ancient method used for protecting the vineyards from birds damaging the stocks.”
