Designed by: PepsiCo Design & Innovation
Country: United States

Falling Feather

fallingfeather1

Designed by DesignersJourney | Country: Norway

“Launch of californian red wine with a functional advantage: low on histamine and tannins (less risk of getting a headache). The idea was to create a metaphor that would reflect this advantage.  The falling feather is a poetic picture and gives associations of lightness and relief. The name also supports the story from the winemaker about Falconary, an ancient method used for protecting the vineyards from birds damaging the stocks.”

fallingfeather2

fallingfeather3

Get the latest packaging design inspiration in your inbox:

Popular designs

Designed by: PepsiCo Design & Innovation
Country: United States

Falling Feather

fallingfeather1

fallingfeather1

Designed by DesignersJourney | Country: Norway

“Launch of californian red wine with a functional advantage: low on histamine and tannins (less risk of getting a headache). The idea was to create a metaphor that would reflect this advantage.  The falling feather is a poetic picture and gives associations of lightness and relief. The name also supports the story from the winemaker about Falconary, an ancient method used for protecting the vineyards from birds damaging the stocks.”

fallingfeather2

fallingfeather3

Explore more great package design

Get the latest on packaging design in your inbox: