Designed by: PepsiCo Design & Innovation
Country: United States
Designed by DesignersJourney | Country: Norway
“Launch of californian red wine with a functional advantage: low on histamine and tannins (less risk of getting a headache). The idea was to create a metaphor that would reflect this advantage. The falling feather is a poetic picture and gives associations of lightness and relief. The name also supports the story from the winemaker about Falconary, an ancient method used for protecting the vineyards from birds damaging the stocks.”
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Explore the vibrant, lemon-inspired design of Limonera, a canned caipivodka. Its packaging emphasizes the drink’s natural quality, fresh ingredients, and unique preparation process, all wrapped in a visually appealing, humorously themed project.
Discover Mayawell, a Mexican-owned beverage company that celebrates its heritage with natural, organic, and prebiotic drinks. The rebranding strikes a balance between traditional elements and contemporary design, offering a unique, healthy alternative to traditional sodas.
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“Cantina Pippia’s packaging redesign elevates its Vernaccia wine with an industrial/folk aesthetic. The design features strong typography, a rough paper label, and an embossed foil finish, emphasizing its Sardinian heritage and high-quality product.”
Discover the story behind UK baking staple Lyle’s Golden Syrup’s logo redesign. After nearly 140 years featuring a dead lion swarmed by bees, the brand has introduced a more subtle lion’s head for its plastic syrup and dessert bottles.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by DesignersJourney | Country: Norway
“Launch of californian red wine with a functional advantage: low on histamine and tannins (less risk of getting a headache). The idea was to create a metaphor that would reflect this advantage. The falling feather is a poetic picture and gives associations of lightness and relief. The name also supports the story from the winemaker about Falconary, an ancient method used for protecting the vineyards from birds damaging the stocks.”
