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Far Foods

August 11, 2009 | 8 Comments

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Designed by James Reynolds | Country: United Kingdom

Great concept from UK based designer James Reynolds which highlights the impact our daily purchases have on the environment.

“Alternative packaging for supermarket produce, highlighting the distances that some foods travel from and the resultant carbon dioxide released during the journey. The receipt features a boarding card style tear-off strip.”

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Via Swiss Miss

Comments

8 Responses to “Far Foods”

  1. Justin Watt
    August 12th, 2009 @ 2:36 am

    Hint: if it has a label, it isn’t local.

  2. Moni
    August 12th, 2009 @ 3:23 am

    What a great idea! I hope they’ll adopt it.

    I am fast becoming a locavore…

  3. Steve Portigal
    August 12th, 2009 @ 7:48 am

    In fact, our local organic produce delivery place used to provide that information, at the time of ordering
    http://www.portigal.com/blog/fruit-comes-to-the-door-but-from-how-far/

  4. nemrac
    August 12th, 2009 @ 10:02 am

    i like the idea of it- telling people how much co2 is emitted because of them. nobody would think of that by buying “normal” fruits.

    but what’s the aim of this campaign? do they want so sell less?! i dont get it…

  5. akrokdesign
    August 13th, 2009 @ 2:54 pm

    great concept, james.

  6. JacobDK
    August 26th, 2009 @ 5:30 am

    Great idea! But does the concept consider local products made in greenhouses? (Often they make a larger CO2 emotions from the heating then the transport from other abroad).

  7. Andy Roysten
    August 28th, 2009 @ 2:02 am

    So, 1st World Countries exploit non 1st worlders for their produce and cheap labour for years and years, then get all ‘C02′ about matters and environmental issues WE created in the 1st place , then decide to drop those poor, low paid, only income to those parts of the world, cutting off their revenue streams, livelihoods and way of life and go local to support Government subsidized farmers forced to grow large scale for many unscrupulous businesses in the fast food chains and mega-supermarkets food machine. Then we get labels to make the consumer feel guilty? But buy it anyway. Make HUGE banner labels to stick on the buildings of the Corporations who dictate what we eat, not the consumer. Place the guilt with the guilty party. No disrespect James. Information is key, Actions are everything.

  8. Graham
    September 1st, 2009 @ 1:45 am

    Yeah, the whole premise of this is bollocks. Even shipping products halfway around the world can use orders of magnitude less total fuel/CO2 than farming them locally using energy inefficient methods.

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