Designed by: PepsiCo Design & Innovation
Country: United States
Designed by (calcco) | Country: Spain
“Development of packaging for a new brand of Rioja. Fresh design, funny, original, and away from the stereotypes of Rioja: Finca Nueva (pleasure wines). The concept responds to a new understanding of wine, both in their process and on the way to enjoy it.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by (calcco) | Country: Spain
“Development of packaging for a new brand of Rioja. Fresh design, funny, original, and away from the stereotypes of Rioja: Finca Nueva (pleasure wines). The concept responds to a new understanding of wine, both in their process and on the way to enjoy it.”
