Lovely Package

Curating the very best packaging design

Fluid

October 30, 2008 | 2 Comments

Designed by Tank | Country: Norway

“Develop a name and design of a modern beer concept to appeal to a target group who do not traditionally prefer beer.”

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2 Responses to “Fluid”

  1. James Warner
    October 30th, 2008 @ 1:00 pm

    I drink beer. I brew beer. I would not want to drink this beer. The name makes me think of water, of something with no taste and character and, perhaps, less charitably, pus–as in, body fluids.

    So perhaps you’re right, and this will appeal to people who don’t drink beer.

  2. lupocool
    November 9th, 2008 @ 9:23 pm

    With designs like this, i definitely can become a drunkard.

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