October 30, 2008 | 2 Comments
Designed by Tank | Country: Norway
“Develop a name and design of a modern beer concept to appeal to a target group who do not traditionally prefer beer.”
2 Responses to “Fluid”
I drink beer. I brew beer. I would not want to drink this beer. The name makes me think of water, of something with no taste and character and, perhaps, less charitably, pus–as in, body fluids.
So perhaps you’re right, and this will appeal to people who don’t drink beer.
With designs like this, i definitely can become a drunkard.
Curating the very best packaging design
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