Designed by: PepsiCo Design & Innovation
Country: United States

Force

Force

Designed by Mountain | Country: The Netherlands

“Jupiler has become the iconic beer brand for ‘real men’ in the Benelux. But sometimes, even ‘real men’ want to enjoy a refreshing drink without the sweetness and without the alcohol.

Jupiler Force is a real innovation in the soft drink category. A naturally brewed soft drink with a familiar taste that only Jupiler drinkers know and love.

Mountain attacked the challenge by asking ‘how can the bull step into the world of soft drinks without loosing its identity as a real man’s beer?’

The answer, the bull and the typography became one entity where the horns of the bull form the ‘C’ in Force in a playful and powerful way. Combining the ‘typographic bull’ with a fresh and lively colour palette created a forceful design that literally steps of the shelves.”

Force

Force

Force

Get the latest packaging design inspiration in your inbox:

Popular designs

Introducing Nasbah: Egyptian Product Packaging Design

Uncover how the Egyptian product “Nasbah” is taking a contemporary approach to package design, making a mark in the local market. Learn how the design strategy influences consumer perception and enhances product appeal.

Designed by: PepsiCo Design & Innovation
Country: United States

Force

lovely-package-force-1

Force

Designed by Mountain | Country: The Netherlands

“Jupiler has become the iconic beer brand for ‘real men’ in the Benelux. But sometimes, even ‘real men’ want to enjoy a refreshing drink without the sweetness and without the alcohol.

Jupiler Force is a real innovation in the soft drink category. A naturally brewed soft drink with a familiar taste that only Jupiler drinkers know and love.

Mountain attacked the challenge by asking ‘how can the bull step into the world of soft drinks without loosing its identity as a real man’s beer?’

The answer, the bull and the typography became one entity where the horns of the bull form the ‘C’ in Force in a playful and powerful way. Combining the ‘typographic bull’ with a fresh and lively colour palette created a forceful design that literally steps of the shelves.”

Force

Force

Force

Previous slide
Next slide
Get the latest on packaging design in your inbox: