Lovely Package

Curating the very best packaging design


October 22, 2011 | 3 Comments

Designed by Propaganda | Country: United Kingdom

“As part of our ongoing work with the cult beauty brand Illamasqua, we have been heavily involved in the creation, development and launch of their first fragrance.  As a brand that celebrates the idiosyncrasy of people, being unique and out of the ordinary, Illamasqua adopted the name ‘Freak’ for the fragrance.

Given this as a basis, we explored a range of different avenues for what a ‘Freak’ bottle should look like. We decided on the bottle in the attached images. The shape is based on a traditional classic perfume bottle, with the bottom right corner removed to make the bottle stand on its edge, echoing the Freak ethos of ‘refusing to fit in’.

A silver snail is attached to its side, a snail being a creature that is perfectly formed yet not admired as being conventionally beautiful by the masses, this represents Illamasqua’s love of beauty in all things, especially the unconventional.

Illamsqua considers itself a night-time brand, therefore it makes sense that this unisex fragrance is made from flowers that bloom only at night, including the Queen of the Night (or Nightblooming Ceresus), a rare flower from the Arizonian desert which blooms for only night a year or when the moon is full.”


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3 Responses to “Freak”

  1. ritz
    October 23rd, 2011 @ 10:06 pm


  2. Maryline
    October 26th, 2011 @ 9:39 am

    I don’t get the snail. Are snails really perfectly formed? I would have given it a thumb up without the snail.

  3. max
    November 7th, 2011 @ 11:51 pm

    I would have gone with a bottle that is faceted and a ditched the snail it look terribly out of place and only clutters the design.

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Lovely Package

Curating the very best packaging design