Lovely Package

Curating the very best packaging design

Fred Segal Beauty

April 9, 2009 | 4 Comments

segal1

Designed by Base New York | Country: United States

“We were working with Fred Segal Beauty on a new hair care line. The packaging, 18 sku’s worth, breaks most beauty industry rules. The project was killed when Fred Segal Beauty closed its doors and filed a lawsuit against Fred Segal.”

segal2

segal3

segal4

Comments

4 Responses to “Fred Segal Beauty”

  1. Roustaboot
    April 9th, 2009 @ 12:22 pm

    shame the plug was pulled on this range; would have made a really powerful statement on shelves.

  2. akrokdesign
    April 12th, 2009 @ 12:18 am

    love it, very playful. :-)

  3. tony
    April 12th, 2009 @ 12:52 pm

    very cool, looks inspired by the elliott smith figure 8 artwork.

  4. zara
    May 25th, 2009 @ 11:35 pm

    Lovely. different look. I love this

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