Lovely Package

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Fresh Fish Pack

August 27, 2012 | 4 Comments

Designed by PostlerFerguson | Country: United Kingdom

“Supermarkets are expanding their fresh fish offerings to include more sustainable species like gurnard, mackerel and skate. These fish are cheaper and just as tasty, but customers often shy away from them because they are unfamiliar and occasionally just plain ugly.

This fish packaging proposal helps put these fish back on equal standing with their more recognized brethren by placing them in an attractive and highly recognizable packaging solution. The packages are intended for use at fresh fish counters. Constructed from a double layered polyethylene, they are airtight, resealable and can be filled with ice for transport to keep your fish fresh until it hits the pan!” 


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4 Responses to “Fresh Fish Pack”

  1. itua
    August 28th, 2012 @ 3:58 am

    wow… very intuitive

  2. Ben L
    August 30th, 2012 @ 2:22 am

    Love the inclusion of the bearings on pack, I’d want to check this on a map and see where my fish came from!

  3. CCA
    August 31st, 2012 @ 1:11 pm

    The packaging is indeed lovely, but not sustainable. The oceans are polluted with plastic and packaging the fish in plastic is ironic. The packaging will more than likely end up in our oceans and particles of the packaging end up inside the fish as well.

  4. vadim paschenko
    September 27th, 2012 @ 3:32 am

    very nice job!!!

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Lovely Package

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