Lovely Package

Curating the very best packaging design

FreshColor Coffee

April 3, 2011 | 2 Comments

Designed by Benjamin Dooling | Country: United States | Fonts used: Gotham, Soho

“Designed and screen printed on kraft paper stand-up pPouches and gusseted bags filled with locally roasted coffee, with a message aimed at specific target audiences emphasizing on the skill set of typography, packaging and hands on creativity.

The design allows for placement of a “date roasted” area by using a traditional alphanumeric stamp giving a very custom and authentic effect on a carefully crafted bag.

Word play and large type throughout the packaging to reinforce portfolio and website theme of FreshColor (recently moved to

Inside of the bag contains a small card reading “lets talk over a cup of coffee”.”


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2 Responses to “FreshColor Coffee”

  1. mary
    April 4th, 2011 @ 4:11 am

    o rly gotham? what a different choice of type!
    seriously, it’s already banal.

  2. Tim
    April 4th, 2011 @ 12:32 pm

    Nice layout, font and color choice, gives a clean and natural feel.

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Lovely Package

Curating the very best packaging design