Lovely Package

Curating the very best packaging design


August 16, 2010 | 8 Comments

Designed by Pearlfisher | Country: United Kingdom

“Brand identity redesign to solve the ‘smoothie confusion’ in the Nordic regions and communicate pure fruit health benefits.”


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8 Responses to “Froosh”

  1. Christina
    August 16th, 2010 @ 11:18 am

    Cheeky. My favorite tagline is: “goji: strange name, super fruit.” Funny!

  2. akrok design
    August 16th, 2010 @ 12:51 pm


    August 16th, 2010 @ 3:07 pm

    “No bad stuff. Nada”
    Love the copywriting. Smart and direct concept with a lovely color palette :-)

  4. Nina
    August 16th, 2010 @ 10:03 pm

    so funny and beautiful!

  5. Christina
    August 17th, 2010 @ 6:25 am

    Does anyone know if this is out on the market yet? Their website is under construction, but I really wanna try one of these because they look delicious!

  6. Billy
    August 17th, 2010 @ 6:58 am

    My favourite in this piece is the froosh logo. Simple, fun and suitable.

  7. Radka
    August 17th, 2010 @ 7:56 am

    😀 it’s very funny, simple, nice logo and great funny senteces! My favourite: “in fruit we trust.”

  8. jette.
    September 3rd, 2010 @ 3:38 pm

    this looks like an upgraded version of Innocent Smoothies. is it rebranding or a rip-off?

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Lovely Package

Curating the very best packaging design