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Fruits & Passion

June 16, 2012 | 2 Comments

Designed by lg2boutique | Country: Canada

“Recently, Fruits & Passion introduced a new range of packaging created by lg2boutique entitled CHERRY, BAMBOO and COCONUT. The three words that best sum up these new products are natural, fresh and feminine.

Even though the colourful, happy image of Fruits and Passion is still inherent in the design, the new packaging strives to convey a more minimalist approach with a generous use of white space. The art direction of the photography highlights the real essence of the three fragrances by capturing the freshness and taste appeal of this universe. “It certainly gets a lot of attention in-store,” adds Claude Auchu, Partner, Vice-President Creative Director, Design.”





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2 Responses to “Fruits & Passion”

  1. Thomas Adcock
    June 17th, 2012 @ 11:12 am

    I seriously love the type to image relationship, just breath taking. Fresh, yes. Bold, yes. Simple, yes. Sexy, you bet your ass.

  2. joeltong ong
    July 6th, 2012 @ 5:03 am

    yes. very good execution indeed. especially the coconut.

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