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Fruta Del Diablo

November 5, 2008 | 2 Comments

Designed by Moxie Sozo | Country: United States

“There are a wide variety of salsas in the marketplace, with offerings from small start-ups and international corporations alike vying for consumer dollars. Moxie Sozo wanted to create salsa packaging for Fruta Del Diablo that would distinguish it from everything else on the shelf and establish credibility for an unknown brand. By using hand-drawn illustrations inspired by the woodcuts of Mexican artist Jose Guadalupe Posada, we were able to lend authenticity to the salsa while reinforcing the product’s heritage in traditional Mexican cuisine.”


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2 Responses to “Fruta Del Diablo”

  1. misty
    January 16th, 2009 @ 8:58 am

    whoooooaaaa….looks way too close to original el paso chili company design done years ago.

  2. Patrick
    January 17th, 2009 @ 11:48 am

    There is a problem I had with this. It is also the name that the migrant workers used for the nasty harvest of strawberries because of the hardships picking them and the injury it caused them!

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Lovely Package

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