Frutos Secos Hacendado

August 3, 2009 | 1 Comment

tostado1

“A dry fruits range produced by IMPORTACO exclusively for the supermarket chain MERCADONA. There was a main objective: to put order and to improve their visibility and to minimize the time in the shopping decision.

The solution is based:
– In the functional use of colours, which helps to identify the different ranges of products.
– A clear and very legible typography.
– Huge images of the nuts, which besides facilitating the identification provide a diferential and amusing aspect.”

tostado2

tostado3

Comments

One Response to “Frutos Secos Hacendado”

art176
August 3rd, 2009 @ 2:50 pm

reminds me so much of the old single packages, they would give us at school
nicely done, yet very “socialist” design

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