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Frutos Secos Hacendado

August 3, 2009 | 1 Comment


Designed by Lavernia & Cienfuegos | Country: Spain

“A dry fruits range produced by IMPORTACO exclusively for the supermarket chain MERCADONA. There was a main objective: to put order and to improve their visibility and to minimize the time in the shopping decision.

The solution is based:
– In the functional use of colours, which helps to identify the different ranges of products.
– A clear and very legible typography.
– Huge images of the nuts, which besides facilitating the identification provide a diferential and amusing aspect.”




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One Response to “Frutos Secos Hacendado”

  1. art176
    August 3rd, 2009 @ 2:50 pm

    reminds me so much of the old single packages, they would give us at school
    nicely done, yet very “socialist” design

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Lovely Package

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