Frutos Secos Hacendado

August 3, 2009 | 1 Comment

Designed by Lavernia & Cienfuegos | Country: Spain

“A dry fruits range produced by IMPORTACO exclusively for the supermarket chain MERCADONA. There was a main objective: to put order and to improve their visibility and to minimize the time in the shopping decision.

The solution is based:
- In the functional use of colours, which helps to identify the different ranges of products.
- A clear and very legible typography.
- Huge images of the nuts, which besides facilitating the identification provide a diferential and amusing aspect.”

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