Lovely Package

Curating the very best packaging design

Frutos Secos Hacendado

August 3, 2009 | 1 Comment

tostado1

Designed by Lavernia & Cienfuegos | Country: Spain

“A dry fruits range produced by IMPORTACO exclusively for the supermarket chain MERCADONA. There was a main objective: to put order and to improve their visibility and to minimize the time in the shopping decision.

The solution is based:
- In the functional use of colours, which helps to identify the different ranges of products.
- A clear and very legible typography.
- Huge images of the nuts, which besides facilitating the identification provide a diferential and amusing aspect.”

tostado2

tostado3

Comments

One Response to “Frutos Secos Hacendado”

  1. art176
    August 3rd, 2009 @ 2:50 pm

    reminds me so much of the old single packages, they would give us at school
    nicely done, yet very “socialist” design

Your Comment





Lovely Package

Curating the very best packaging design


Sponsors