Lovely Package

Curating the very best packaging design

GAP 1969

September 15, 2009 | 4 Comments


Designed by GAP Studios | Country: United Kingdom

“San Francisco, summer 1969, Doris & Don Fisher created GAP with the simple idea of “jeans and disc”, a place for everyone to find a great fitting pair of jeans. 40 years on, GAP 1969 concept store in Kingly Court celebrates this heritage with a collection of exclusive denim styles, T shirts, and designer collaborations. 69 units of each only. Each pair is packaged in a 12 Inch Gap 1969 record sleeve.”


4 Responses to “GAP 1969”

  1. Chris
    September 16th, 2009 @ 3:00 pm

    so so so so so so sick

  2. evandro
    September 18th, 2009 @ 6:12 am

    wow! very nice!

  3. Uriaha Foust
    October 1st, 2009 @ 9:05 pm

    Genius, but not realistic. Where does this actually exist? Have you ever been to a gap? how would anyone ever see a pair of jeans in this way? I’ll bet my life that this has never been implemented in-store.

  4. fela
    January 6th, 2010 @ 10:41 am

    Uriaha, I guess its not ment for exhibiting the product, but for handing it once it is selled…
    I like it!

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