Lovely Package

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Gelati Sky

November 10, 2009 | 10 Comments


Designed by Truly Deeply | Country: Australia

“This project was to re-brand Gelati Sky, a boutique, premium gelati range. The story of Gelati Sky had such strong personality. It was based around Gelati Sky founder Paul Scalisi memories of growing up in Rome, eating gelati – ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation.

The communication platform of ‘it’s what dreams taste like’ was derived out of the brand strategy definition for Gelati Sky conducted by Brand DNA. The goal was to express these feelings through the package and the tastes through the flavors. The concept that we came up with was born out of these ideas. We combined the imagery of Italy with objects that looked like the flavor to create a unique, organic and scrumptious shape for each flavor. The packaging looks like it is part of memories and dreams from Italy.

Gelati Sky started as a boutique Gelati range servicing restaurants and specialist food shops. The packaging was the strongest step to building a brand consumer could connect with. As small ultra premium brand, the package needed to take on a more delicate personality than the bigger, more established companies. The package needed to not only reflect the personality and story but also to look different while still maintaining premium feel. The taste of the Gelati is simply amazing and we knew that if we developed a rich, beautiful label, one that would get buyers and customers excited it would be very successful.”









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10 Responses to “Gelati Sky”

  1. Wan Kimm Cheng
    November 10th, 2009 @ 3:05 pm

    It’s a quirky, gorgeous fantasy! I love this, it’s so surreal. 😀

  2. Tim
    November 10th, 2009 @ 3:30 pm

    Great work – love it!

  3. Shhhh
    November 10th, 2009 @ 3:31 pm

    mmm… love the way the flavour plays a secondary roll in the illustrations

  4. Inka Mathew
    November 10th, 2009 @ 3:31 pm

    Beautiful packaging! I love that the flavors are expressed through objects other that the typical. Love it!

  5. julie
    November 10th, 2009 @ 3:36 pm

    Amazing. Emotional. Gorgeous. The Lemon almost makes me like lemon.

  6. Lachlan
    November 10th, 2009 @ 6:59 pm

    Thank you all for your kind words!

  7. Elliot Messenger
    November 11th, 2009 @ 4:01 am

    Loving the concept and how it is replicated across each flavor!
    Very original and shouts Italian (to a Brit).

    Only concern is that the lid of the Honey-Comb does not include an extra piece of the tub design at 12 o’clock like the rest of the tub lids.

    Otherwise top notch

  8. Oliver
    November 11th, 2009 @ 7:03 am

    absolute fantastic …

  9. hemda
    November 11th, 2009 @ 8:30 am

    looks delicious!

  10. Michelle Lam
    November 13th, 2009 @ 6:03 pm

    very inspiring! love it!

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Lovely Package

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