Lovely Package

Curating the very best packaging design


January 27, 2010 | 1 Comment


Designed by Beryl Firestone

“Gelo is authentic Italian gelato packaged for the masses, with a nod to the old school paper box ice cream cartons, while still maintaining a hint of the rectangular shape of the tins it’s served in across the pond. geometic patterns for each flavor let you know which flavor it is from any angle. colors reflect fruit flavors, white represents the milk. (only 2 colors per box = white, color… represent the 2 primary ingredients – fruit/flavor & milk)”


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One Response to “Gelo”

  1. Conny
    January 28th, 2010 @ 1:27 am

    The package is very interesting and beautiful, tough not clearly ice cream to me. It could be packaging for everything. I don’t know the old ice cream cartons, still it should be relatable to every one, right?

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Lovely Package

Curating the very best packaging design