Lovely Package

Curating the very best packaging design


June 2, 2010 | 4 Comments

Designed by ILoveDust | Country: United Kingdom

“Since its launch, TSC Food’s premium range of chilled soup and pasta sauces has consistently grown in terms of distribution and sales. Major retailers, consumers and the competition were all starting to take notice. TSC Foods wanted to further strengthen the GLORIOUS! range and shake-up the soup and sauce category.

Branding agency Lambie-Nairn uncovered what consumers love about GLORIOUS! – their adventurous and original products, using quality ingredients and flavours from around the globe. Thus, the bold ‘A to Z of Global Flavours’ was born. Partnering with ilovedust an iconic illustration style was created for each letter of the alphabet, representing the authentic global influences and flavours of each product. For example, within the soup range, T is for ‘Toulouse Sausage and Bean’ and M stands for ‘Malaysian Chicken’.

It’s clear that GLORIOUS! has a wonderful and unique range of products that tastes great. We wanted to express this through the branding without being gimmicky. The new pack design ensures the product remains the hero, whilst its fresh simplicity stands out on the shelf. It is also easily expandable as the range grows.”


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4 Responses to “GLORIOUS!”

  1. Neil Martin
    June 2nd, 2010 @ 10:30 am

    What else is there to say except that it’s fantastic!

  2. Jason M Blumer, CPA
    June 3rd, 2010 @ 8:45 am

    Very yummy!

  3. pigswill
    June 4th, 2010 @ 7:17 am

    Nice concept something different for a change.

  4. Cari Caldwell
    June 7th, 2010 @ 3:37 pm

    I am in love with Drop Caps and these are beautiful. I love that you tied in Type with packaging. Gorgeous!

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Lovely Package

Curating the very best packaging design