Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Moxie Sozo | Country: United States | Fonts used: ITC Conduit
“GoLite is the leading manufacturer of lightweight clothing and gear for the outdoor sports industry. Moxie Sozo developed a unique system of tent packaging for GoLite that enhanced brand appeal at the retail level, and also increased effectiveness of storing and shipping at the manufacturing level. The system had three different box sizes which could be customized for up to twelve different products.”
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Discover the unique packaging design of this underwater-aged wine, featuring a vintage label tied with a rope and a small book. Each bottle gains originality as marine life adheres to it during sea-bottom aging.
Gatorade, popular for its sports drinks, introduces a new product – Gatorade Water. Designed for active individuals seeking all-day hydration, this unflavored drink is infused with electrolytes and packaged in 100% recycled material.
“Paipo Gin, a coastal gin from Sagres, Portugal, pays homage to the surfing tradition. With ingredients sourced locally and packaging inspired by the sea, it embodies the spirit of this coastal paradise.”
“SOHO’S FINO SPRITZ, a refreshing Sherry-based spritz flavored with lemon, mint, and bergamot, draws inspiration from the original Sherry Cobbler by renowned 1830s bartender Martha King Niblo, reflecting early 20th-century aesthetics.”
Explore “Elijo Creer” (I Choose to Believe), a project inspired by the 2022 Qatar World Cup. Transcending a single event, it promotes a proactive mentality and positive philosophy of life through a carefully crafted calligram.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Moxie Sozo | Country: United States | Fonts used: ITC Conduit
“GoLite is the leading manufacturer of lightweight clothing and gear for the outdoor sports industry. Moxie Sozo developed a unique system of tent packaging for GoLite that enhanced brand appeal at the retail level, and also increased effectiveness of storing and shipping at the manufacturing level. The system had three different box sizes which could be customized for up to twelve different products.”
