Lovely Package

Curating the very best packaging design

Goya

March 5, 2009 | 2 Comments

goya

Designed by Jimmy Stones | Country: United States

Thanks to Portfolio Center grad Jimmy Stones for sending in his project for the redesign of Goya Packaging.

“For a class assignment, I decided to relaunch a large Hispanic brand (Goya) as the premiere fun food for college students. My solution was to use humor and simple hand drawn characters to communicate the fun fiesta spirit that is in every Goya product.  In addition, product titles became more relaxed and fun like “Mexi-Rice”. Finally, the package sizes were enlarged and changed to different colors to create a more festive mood on the shelf.  The tagline – “The Fun Food Series” tied all the products together.”

Comments

2 Responses to “Goya”

  1. stephen
    March 6th, 2009 @ 8:25 am

    you do realize that some people actually eat this cause it’s the only thing that they can afford. it’s an affordable product loved by latinos.

    no doubt they need someone to repackage the products, but i think this is way off their actual demographic.

    it seems to be poking fun at the culture more than celebrating it.

  2. James
    December 22nd, 2009 @ 6:15 am

    its a copy of mr. scruff???

    :(

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