Lovely Package

Curating the very best packaging design


January 5, 2011 | 5 Comments

Designed by brainCELLS | Country: Australia

“Harvey River Bridge Estate approached brainCELLS in early 2010 to work on a new premium cider range called Graci. Harvey Fresh are well known for their quality fruit so a range of cider with apple, pear and grape varieties seemed like a wise investment. The packaging of the cider reflects the tradition and heritage of the Harvey orchards that have been operating for many decades in Western Australia. The traditional look was achieved with a scraperboard illustration and a visual palette of dusty colours and vintage typefaces. The result is a cider package that will attract both experienced and in-experienced cider drinkers over the summer months. Graci is now available in liquor outlets across Australia.”


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5 Responses to “Graci”

  1. Adriana
    January 6th, 2011 @ 5:12 am

    I really like the graphics of this product’s label. It make me think of the old pop art-ish can labels. And the truck in the design really looks like a veritable farm truck. Simply great package design!

  2. Jo
    January 13th, 2011 @ 7:23 am

    I had to inmediately think of BOGOTA BEER COMPANY when i saw this.

  3. Braincells
    January 15th, 2011 @ 2:47 am

    We (braincells) saw this beer featured in the CA annual and couldn’t believe the similarities between the styles. Both packs use Typography and illustration that is a feature of vintage packaging. As the designer on the project, I can honestly say that the similarities are just coincidence.

  4. Graci Helena
    December 12th, 2011 @ 4:50 pm

    that’s cool I got the same name of this drink. I’m from Brazil.

  5. carlo muttoni
    June 16th, 2012 @ 4:23 am

    I like the retro style of this logo. There is a warm, almost touching storytelling about the brand that is both refreshing and inviting.

    I love it.


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Lovely Package

Curating the very best packaging design