Lovely Package

Curating the very best packaging design

Great Divide Brewing Co.

March 1, 2009 | 3 Comments

great_divide1

Designed by Cultivator Advertising & Design | Country: United States | Fonts used: Knockout, Freehand 521

“Brief: Convey superior quality, hand-crafted beers. Original: Mixed letter sizes suggest too casual approach to brewing. Individual beer icons, including mountain biker, rock climber, skier, are Colorado cliches. Redesign strategy: Overall block letter identity implies unapologetic, strong-flavored brewing style. Within overall line, individual beers are characterized by whimsical, cutout silhouettes.”

great_divide2

Comments

3 Responses to “Great Divide Brewing Co.”

  1. john.q
    March 2nd, 2009 @ 8:30 am

    these look awesome. i have the YETI on the shelf above my desk.

  2. ivy
    March 2nd, 2009 @ 5:02 pm

    nice new look for these guys. i used to live across the street from the brewery – and was always disappointed with their design.

  3. Dave
    May 7th, 2009 @ 1:59 am

    @Ivy… you used to live across the street from a brewery?! You lucky dog you! Why did you move? ; )

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Curating the very best packaging design


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