Alcoholic Drinks Packaging Design, Drinks Packaging Design

Great Divide Brewing Co.

by Chris Zawada
March 1, 2009
3399

“Brief: Convey superior quality, hand-crafted beers. Original: Mixed letter sizes suggest too casual approach to brewing. Individual beer icons, including mountain biker, rock climber, skier, are Colorado cliches. Redesign strategy: Overall block letter identity implies unapologetic, strong-flavored brewing style. Within overall line, individual beers are characterized by whimsical, cutout silhouettes.”

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