Lovely Package

Curating the very best packaging design

Gulp

April 27, 2015 | No Comments

lovely-package-gulp-1

Designed by Wieden + Kennedy London | Country: United Kingdom

“Our role was to create the brand tone of voice and from that devise the package design for a new-to-market ready-to-drink milkshake, Gulp. We’ve made a bespoke wrapping for each of the vanilla, chocolate, strawberry and banana flavours.

Gulp isn’t just a name; it’s an attitude. It’s a way of behaving. The design is born from the fact that milkshakes need be to shaken to be enjoyed to the max. The typography literally shakes things up expressing Gulp’s cheery personality. The stripes running through the design bring to life the stages at which you should enjoy the drink to full effect – in big, bold gulps.”

lovely-package-gulp-2

Comments

Your Comment





Lovely Package

Curating the very best packaging design


Sponsors

  • Refine PackagingDesign your own custom boxes and packaging with Refine Packaging. They produce custom packaging for Adidas, T-Mobile, Ticketmaster, Old Spice, MetLife, Pandora, and many other businesses nationwide. Contact them to get a free quote!

  • Web Hosting

    • Media Temple Hosting