Lovely Package

Curating the very best packaging design

Gum On

October 7, 2014 | 2 Comments


Designed by mousegraphics | Country: Greece

“The briefing (in brief): We are looking for a fun packaging to introduce our gummy jellies.

The target consumer: Children, teenagers and even adults with a sweet tooth. 

The design: The product’s name served as an inspirational starting point: we opted for a strong and funky illustration which would reference the “GUM ON” word play and also allude to the chewy, gummy texture of the jellies. Our specialized designer devised a new ‘character’ who covers most of the package in a way calculated to work very well on the shelves and is color-transformed according to taste specifics (fruits, cola etc.). The front and back of each package allows for funny combinations of pop bright faces with its neighboring package, big cartoon lips snatch the jellies from the transparent part of the container and the whole lot speaks of a sweet, happy and colorful experience.”

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2 Responses to “Gum On”

  1. Andrzej
    October 7th, 2014 @ 11:08 am

    Great project. I love the vivid colors. It`s a little crazy, but I think that in general very sellable product.

  2. Renata
    November 14th, 2014 @ 5:41 am


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Lovely Package

Curating the very best packaging design