Lovely Package

Curating the very best packaging design


January 7, 2009 | 8 Comments


Designed by Neumeister | Country: Sweden | Fonts used: Neue Helvetica, Hoefler Text

Input: Gyttorp AB is the result of a merger of Gyttorp Cartridge Company AB and HDF Gyttorp Jakt AB. The merger has created one of the leading companies within the hunting sector with Scandinavia as a priority area.

Output: The new brand identity needed to connect both companies internally and externally, signal Gyttorps’ long history within the hunting sector and at the same time showing that the company is dedicated to continuous innovation. Key touch points included logo, packaging, catalogues, market communications material and the web site.

Outcome: Enabled Gyttorp to successfully relaunch their brand and build a competitive advantage to its competitors. The new brand platform will be the foundation for the company’s future strategies that includes venturing in to new areas and formats.”







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8 Responses to “Gyttorp”

  1. Charlie Trotter
    January 8th, 2009 @ 11:47 am

    American ammunition packaging design is a garish nightmare. This makes shooting seem classy, and less likely to get your New Yorker subscription canceled, or your NPR fund raising checks declined respectfully.

  2. sasq
    January 11th, 2009 @ 8:02 pm

    terrible idea to make hunting look good. hunting is not a sport and should not be supported

  3. shoon
    January 18th, 2009 @ 9:56 am

    Quite like it, although it seems to adhere very strictly to the current trend of grids, helvetica and apple’s incessant use of reflections in product shots. Who knows how well this packaging identity will hold up down the road.

  4. Steven
    April 29th, 2009 @ 1:57 pm

    Why must you people inject political and personal beliefs into package design critiques?

  5. Michael
    August 9th, 2009 @ 4:20 pm

    shoon – I actually can’t imagine a more future-proof approach to the brand. A simple and neutral colour palette, beautiful typefaces like helvetica and hoefler, retaining heritage in the core mark, it all adds up to a very timeless aesthetic.

  6. Bocko
    February 15th, 2011 @ 9:21 pm

    Yeah, Helvetica and grids are a design trend in the same way that meat and potatoes are a culinary trend—total fads.

  7. Larry Shakinovsky
    November 5th, 2011 @ 1:52 pm

    Does anyone have an email address for Gyttorp?

  8. LoriS
    January 6th, 2014 @ 8:38 am

    It’s actually Swedish designer created this design. I think it looks classic. Please think about how many people’s opinions have been input in here. Lucky, the firm came out with a decent design that their client agree to use it!

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Lovely Package

Curating the very best packaging design