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Curating the very best packaging design

Handsome Coffee Roasters

August 8, 2012 | 5 Comments

Designed by PTARMAK | Country: United States

“Handsome needed a robust label system and an all purpose bag that could serve as its backdrop. ” We were briefed that Handsome intended to have two lines of coffees: Comfort and Adventure. Each line would have coffees and espressos, and each line (and its category) needed to be immediately recognizable. We employed color, shape and a little figure ground to differentiate between the lines and categories. The color system was developed loosely around a 1940’s craftsman—workshirt blue, denim, utility orange, metallic copper, crisp white, no-nonsense black and a rich black-brown… in honor of the coffee.”

“Illustrations line the sides and are what we like to call the manly-man items—objects that share the Handsome dedication to a by-gone era where handmade craft and a dedication to quality were a labor of love as well as a way of life. A dip of copper at the bottom of the bags is a continuation of the copper counters in the Handsome shop and on the Handsome Traveler. It adds just a touch of elegance to the otherwise practical bags. The system is intended to be humble and utilitarian with every detail lovingly applied.”

“Handsome is your grandpa who fixed airplane engines during WWII, shaves with a straight razor, wears seer-sucker jumpsuits, mows in a pith helmet, listens to Nat King Cole, and drinks his gin with bitter lemon. Okay, that might be pure projection, but that doesn’t mean it’s not true.

Drink Coffee. Stay Handsome.”


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5 Responses to “Handsome Coffee Roasters”

  1. Jonas
    August 8th, 2012 @ 7:08 am

    Very handsome packaging. Makes me want to have a cup of coffee in Alaska with a bear blanket after chopping wood all morning. Or just hire the designer.

  2. Pati Mo
    August 8th, 2012 @ 9:24 am

    Love how simple this package is, I feel like that’s more likely to grab your attention. Xx

  3. Ellen
    August 10th, 2012 @ 10:49 am

    This is utterly delightful. That mahogany brown used for the package is sooooo rich. Perfecto.

  4. Yung Tsai
    August 14th, 2012 @ 8:25 pm

    I want to buy this, never open it, and just have it on my shelf to look at.

  5. Stosh
    July 4th, 2013 @ 5:51 am

    Great design and probably very tasty coffee. Can you say manly man stuff?

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Lovely Package

Curating the very best packaging design