Designed by: PepsiCo Design & Innovation
Country: United States
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Explore the playful and artistic design behind Jaja Tequila’s packaging inspired by Jaliscan sunsets. Discover how the brand utilized social media platform, TikTok, to share their creative process.
Experience the luxury of BESTORE, China’s leading provider of high-end leisure experiences. This New Year, indulge in exquisite products, savor the essence of victory, and let the spirit of the dragon guide you to prosperity.
Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.
“SOHO’S FINO SPRITZ, a refreshing Sherry-based spritz flavored with lemon, mint, and bergamot, draws inspiration from the original Sherry Cobbler by renowned 1830s bartender Martha King Niblo, reflecting early 20th-century aesthetics.”
Discover Red Queen Artisan Gin, a juniper-forward spirit with citrus notes & a hint of rose, handcrafted in Brisbane City. The gin’s label design reflects its masterful and delicate composition.
Designed by: PepsiCo Design & Innovation
Country: United States
